Job Description

Role Mandate:
We're reimagining the brand identity for RREL (Regulatory, Risk, and Ethics Learning) and are looking for a Senior Art Director to lead the creative vision. This role will translate our brand narrative and guiding principles into a scalable, modern, and cohesive visual design system that elevates how the workforce experiences learning.

Candidate Value Proposition:
You'll partner closely with learning designers, program managers, and external vendors to deliver design systems, templates, and creative direction that work across multiple modalities, including eLearning (Rise/Adapt), video, job aids, and internal communications.

• Opportunity to build a brand identity from scratch with the freedom to define and own creative direction.

• Influence the internal learning experience and brand perception within the organization.

• Focus on Annual Required Training experiences.

• Unique space within the learning field; ideal for candidates who have experience in internal communications or internal markets.

Role Responsibilities:

• Translate the future-state narrative and brand principles into a clear, actionable design direction.

• Develop moodboards, style guides, and visual concepts that communicate tone, personality, and learner-centered intent.

• Build a scalable visual identity system for learning (color, typography, iconography, photography, motion guidance).

• Partner with learning designers and PMs to understand constraints (tools, authoring platforms, technical limitations).

• Provide art direction to external vendors, reviewing creative output for consistency and quality.

• Ensure alignment with corporate design guidelines while maintaining RREL's unique identity.

• Develop documentation and templates that enable internal teams to apply the design system consistently after project hand-off.

Performance Measurement:
Performance will be measured based on deliverables and quality of work.

Must-Have Skills:

• 4+ years of experience in art direction, visual design, or brand design (agency or in-house).

• Proven experience developing brand identity systems and applying them across multiple channels and formats.

• Strong portfolio showcasing design work for digital experiences, ideally including learning, training, or educational content.

• Fluency in Figma, Adobe Creative Suite (Illustrator, Photoshop, After Effects), and familiarity with eLearning authoring tools (Rise, Adapt, or Storyline). Experience managing and providing creative direction to vendors or junior designers.

Nice-to-Have Skills:

• Motion design experience

• Learning design experience

• Experience with customer education

• Experience with large tech or enterprise brands

• Iconography and illustration experience

Soft Skills:

• Ability to ask insightful questions and translate answers into strong design solutions

• Self-organized and motivated; able to work towards deliverables with minimal supervision

Educational Requirements:

• Higher education preferred, though emphasis is on portfolio and principled approach rooted in design theory and design practices.

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