Marketing Manager Job at The Beauty Institute, Allentown, PA

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  • The Beauty Institute
  • Allentown, PA

Job Description

We are a multi-campus cosmetology school in the Philadelphia metropolitan area. We are looking for a Digital Marketing Manager (remote position). You’ll be responsible for lead generation and branding.

Responsibilities:

  • Oversee lead generation across social media, company websites, and other advertisement platforms
  • Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM
  • Meet goals for leads, with weekly reporting on performance metrics
  • Help identify, select and manage marketing agencies/vendors to ensure implementation and performance
  • Monitor reviews/comments on Google, Facebook, Instagram, and other social media platforms
  • Generate ideas for marketing campaigns
  • Manage our CRM (Velocify)
  • Manage budgets for marketing campaigns
  • Direct Social Media strategies
  • Help Build and Maintain Websites as needed
  • Assist with various projects
Qualifications
  • Minimum 2 years of relevant digital marketing experience
  • Analytical and detailed oriented
  • Strategic thinking: ability to see the big picture and come up with solutions
  • Enthusiasm and persistence: exhibit passion and energy and has a can-do attitude. Follow through on tasks and goals
  • Strong computer, reporting, and communication skills

Job Tags

Full time,

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